PEPPERTRADE SPICES BOARD BLOG #Pepper #Spices

 

Pepper Market September 15, 2025: Stable, wide open opportunities in the US market

Pepper prices in the domestic market today  remained stable at 148,000 - 151,000 VND/kg. According to the Vietnam Trade Office in the US, the US currently cannot produce pepper at all and must rely entirely on imports, which opens up a sustainable and long-term space for Vietnamese businesses.

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In the domestic market

According to a survey,  pepper prices  this morning in key producing provinces and cities were stable at around 148,000 - 151,000 VND/kg, unchanged from the previous day.

Of which, Dak Lak and Dak Nong are recording the highest level of 151,000 VND/kg. Next are Ba Ria - Vung Tau and Dong Nai at 150,000 VND/kg, while Gia Lai and Binh Phuoc remain at a lower level of 148,000 VND/kg.

Market (survey area)	Purchase price on September 15 (Unit: VND/kg)	Change from previous day (Unit: VND/kg)
Dak Lak	151,000	–
Gia Lai	148,000	–
Dak Nong	151,000	–
Ba Ria – Vung Tau	150,000	–
Binh Phuoc	148,000	–
Dong Nai	150,000	–

In the world market

In the world market, the International Pepper Community (IPC) quoted the highest  price of   Malaysian ASTA black pepper at 9,700 USD/ton. Next was Indonesian Lampung pepper at 7,074 USD/ton, while Brazilian ASTA 570 black pepper was at the lowest price of 6,500 USD/ton.

In Vietnam, the  export  price of black pepper  is currently maintained at around 6,600 - 6,800 USD/ton for 500 g/l and 550 g/l.

Type name	World black pepper price list
	September 15 (Unit: USD/ton)	% change from previous day
Lampung Black Pepper (Indonesia)	7,074	–
Brazilian Black Pepper ASTA 570	6,500	–
Kuching Black Pepper (Malaysia) ASTA	9,700	–
Vietnamese black pepper (500 g/l)	6,600	–
Vietnamese black pepper (500 g/l)	6,800	–

At the same time of survey, the price of Malaysian ASTA white pepper reached 12,900 USD/ton, Indonesian Muntok white pepper was 10,024 USD/ton and Vietnamese white pepper was at 9,250 USD/ton.

Type name	World white pepper price list
	September 15 (Unit: USD/ton)	% change from previous day
Muntok Indonesian White Pepper	10,024	–
ASTA Malaysian White Pepper	12,900	–
Vietnam white pepper	9,250	–

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According to  the Industry and Trade Newspaper , at the event "Opening new horizons in trade" held at the Vietnam House, Washington DC, Mr. Do Ngoc Hung - Commercial Counselor, Head of the Vietnam Trade Office in the US said that Vietnam's spice export turnover in 2024 will reach more than 1 billion USD, an increase of 41% compared to the previous year and accounting for 11% of the global market share. In particular, pepper has maintained its "champion" position for two decades, accounting for 35% of global output and 55% of global export turnover.

In the first 7 months of 2025, Vietnam exported nearly 35,700 tons of pepper to the US, accounting for 78.6% of  the country's total pepper  imports  .

Although pepper exports have shown signs of decline in the first eight months of the year, the overall trend remains stable, despite trade fluctuations. What is particularly important is that the US does not produce pepper at all. This market is therefore completely dependent on imports, opening up a sustainable and long-term space for Vietnamese businesses. Therefore, despite short-term difficulties, the US remains a key market for the Vietnamese spice industry.

Great opportunities come with great challenges. The US market is famous for its strictness in terms of quality, food safety, traceability and sustainability. Therefore, to maintain its position, Vietnamese enterprises not only need to increase output but, more importantly, invest in quality, green production, and develop raw material areas that meet international standards.

In addition, competition from other exporting countries is also increasingly fierce. Vietnamese enterprises need to affirm their advantages through competitive prices and diverse designs, while at the same time improving their ability to adapt to market fluctuations, from exchange rates to trade policies.

Faced with new requirements, the Vietnamese spice industry has proactively changed direction. Businesses and associations are promoting green production, expanding clean raw material areas, and meeting international standards. This is not only a mandatory requirement to penetrate deeply into the US market, but also an inevitable trend for sustainable development.

Along with production, trade promotion plays a key role. The Vietnam Trade Office in the US recommends that businesses actively participate in fairs and exhibitions, and take advantage of promotional channels to connect directly with local importers and distributors. Events such as “Opening new horizons in trade” have proven to be effective in enhancing the image and brand of Vietnamese spices.

Mr. Do Ngoc Hung suggested that in order for Vietnamese spices to continue to stand firm, businesses need to develop a more systematic approach strategy. Large businesses must proactively use resources, invest in improving overall competitiveness, apply innovation and strictly comply with rules of origin. Small and medium-sized businesses should strengthen their connections with industry associations, the Ministry of Industry and Trade and the Trade Office to receive timely support in terms of information and direction.

In particular, Trade Counselor Do Ngoc Hung said that it is necessary to fully exploit the benefits from new generation FTAs, diversify export markets to reduce risks, and avoid dependence on a few main markets. This will help Vietnamese spices not only maintain, but also expand their position in the context of global competition.

Challenges remain, but opportunities are more open than ever. With the support of the Government, the Ministry of Industry and Trade, the trade system and especially the initiative of businesses, Vietnamese spices can completely conquer the US market, not only by output but also by quality, brand and sustainability.